Our capabilities
1.CHINA MARKET EXPLORATION
PRE LAUNCH VALIDATION Bespoke and agile with quick deliverables
MONTH 1
Importability / regulatory check
Trademark check
Pricing benchmarking
Category trends and data
Competitive review
MONTH 2
Consumer research screener & discussion guide
Consumer Research fieldwork
Supply Chain study
MONTH 3
Pricing by channel
Units economics and BP scenarios
Positioning and brand story
Go-to-Market strategy / Distributor search
2.BRAND-IN-RESIDENCE
Brand Building
Online Offsite Platforms
Brand stores & official brand accounts on major platforms including WeChat, Taobao, TMall, WeiBo, Little Red Book etc
10+ WeChat accounts & consumer groups
2000+ followers per account
Social Media Brand Support
Collaborations with 500+ KOLs, KOCs and influencers on biggest social commerce platforms
Tiktok: 20MM+ views with 30 videos + generated GMV of 1.4MM RMB
Little Red Book: 500k views
WeChat: 1MM views
WeiBo: 1MM views
Tmall: 50MM viewers + generated GMV of 2MM+ RMB
Online Owned Platforms
Launching through strong online partners who direct traffic to our products, listing in the top online stores for category
Noveltea listed in 7 of top 20 alcohol stores on Taobao
Noveltea listed TOP 1 brand in alcohol category on Tmall twice in 2021
Professional Platform Management
A well-done WeChat presence is more important than a Chinese website.
Western social media channels do not reach consumers in China. Here the digital landscape is completely different, with Tencent and Alibaba ecosystems dominating e-commerce space. That is why we focus our attention on cultivating platforms such as WeChat, China's biggest social network with over 1 billion active users.
On our partner brands’ official accounts we post an average of 3 articles per month, educating our customers and followers about brand and lifestyle.
Powerful Partners
Partnerships with established category shops and distributors across Chinese e-commerce platforms (like Taobao and WeChat) enable us to collectively drive traffic toward FEAST's products. We also represent our partner brands on major Chinese e-commerce festivals throughout the year, to bring even more exposure to our brand.
Influencers and KOLs
We run campaigns with several hundreds of Key Opinion Leaders (KOLs) and Key Opinion Customers (KOCs) on e-commerce platforms such as Little Red Book, WeChat and WeiBo, TaoBao, TMall and TikTok, better known here as DouYin (China’s most trusted social shopping platform). Depending on the relevant target groups our focus on different platforms is adjusted.
OMNI CHANNEL GO-TO-MARKET
OWNED STORES
7 major platforms (WeChat, Taobao, TMall, Tmall Global, Little Red Book, TikTok, PinDuoDuo)
50+ STORES
Online Distributors
500+ KOLs & KOCs
Social Commerce
40+ ACCOUNTS
On Trade
RETAILERS
with focus on premium banners in top cities
30+
Access to 30+ Food & Beverage distributors