• Consumer and Retailer Insights

• Importability & regulatory

• Supply chain Study

• Unit economics & BP scenarios

• Distributor/TP Search

OUR STRENGTHS

Pre launch validation

• >10 InVivo executed in 2021

• >5 deep dives consumer insight researches on plant-based

• Importability & regulatory: 100% clerance success rates

• Expertise on both general trade & cross-border e-commerce go-to-market

MONTH 1

• Importability / regulatory check

• Trademark check

• Pricing benchmarking

• Category trends and data

• Competitive review

MONTH 2

• Consumer research screener & discussion guide

• Consumer Research fieldwork

• Supply Chain study

MONTH 3

• Pricing by channel

• Units economics and BP scenarios

• Positioning and brand story

• Go-to-Market strategy / Distributor search

Branding stewardship : strategy and onthe-ground operational brand asset creation

Go to Market stewardship : 3d party distributor selection, agreement and follow up

OUR STRENGTHS

• Brand positioning strategy / adaptation to Chinese consumers

• Weekly in-house brand content creation by 4 Feast staff members

• KOL & KOC management: (including celebrity influencers) 500+

• Directly operating WeChat, Weibo, Little Red Book and other social media brand accounts: 10+

• Advantage to cover both online and offline sales channels

• End-to-end online store operations on 7 platforms (10+ stores)

• Access to 80+ online & offline distributors : search, selection and stewardship

Online Offsite Platforms

Brand stores & official brand accounts on major platforms including WeChat, Taobao, TMall, WeiBo, Little Red Book etc

10+ WeChat accounts & consumer groups

2000+ followers per account

Social Media Brand Support

Collaborations with 500+ KOLs, KOCs and influencers on biggest social commerce platforms

• Tiktok: 20MM+ views with 30 videos + generated GMV of 1.4MM RMB

• Little Red Book: 500k views

• WeChat: 1MM views

• WeiBo: 1MM views

• Tmall: 50MM viewers + generated GMV of 2MM+ RMB

Online Owned Platforms

Launching through strong online partners who direct traffic to our products, listing in the top online stores for category

• Noveltea listed in 7 of top 20 alcohol stores on Taobao

• Noveltea listed TOP 1 brand in alcohol category on Tmall twice in 2021

Professional Platform Management

A well-done WeChat presence is more important than a Chinese website.

Western social media channels do not reach consumers in China. Here the digital landscape is completely different, with Tencent and Alibaba ecosystems dominating e-commerce space. That is why we focus our attention on cultivating platforms such as WeChat, China's biggest social network with over 1 billion active users.

On our partner brands’ official accounts we post an average of 3 articles per month, educating our customers and followers about brand and lifestyle.

Powerful Partners

Partnerships with established category shops and distributors across Chinese e-commerce platforms (like Taobao and WeChat) enable us to collectively drive traffic toward FEAST's products. We also represent our partner brands on major Chinese e-commerce festivals throughout the year, to bring even more exposure to our brand.

Influencers and KOLs

We run campaigns with several hundreds of Key Opinion Leaders (KOLs) and Key Opinion Customers (KOCs) on e-commerce platforms such as Little Red Book, WeChat and WeiBo, TaoBao, TMall and TikTok, better known here as DouYin (China’s most trusted social shopping platform). Depending on the relevant target groups our focus on different platforms is adjusted.

OWNED STORES

7 major platforms (WeChat, Taobao, TMall, Tmall Global, Little Red Book, TikTok, PinDuoDuo)

50+ STORES

Online Distributors

500+ KOLs & KOCs

Social Commerce

40+ ACCOUNTS

On Trade

RETAILERS

with focus on premium banners in top cities

30+

Access to 30+ Food & Beverage distributors

01

Advantage to cover both online and offline sales channels