Our Team

Nicolas Stöckert

Nick Stoeckert.jpg

Nic is a food entrepreneur who started his China journey in 2005. His company ESB has years of experience bringing imported foods to China.

Janis Vougioukas

JANIS vougioukas.jpg

Janis came to China in 2002 as a foreign correspondent. He's a serial entrepreneur and started FEAST after selling his yacht charter business in 2017. Food is his other passion.  

RAchel Han

Rachel Han China food startup operations expert.jpeg

Rachel started her long career in FMCG and retail at industry giants such as Danone, P&G and Carrefour where she worked as a Purchasing Director. 

Benedikt Stöckert

Benedikt Stöckert Foto.jpg

Benedikt joined the ESB team in 2012. Prior to that, he spent years as a managing director at various startups and consulted companies as finance specialist.

Max Bittner

Max Bittner venture capital china food startups investment.jpeg

Max is the founder and former CEO of Lazada, the leading e-com platform in SE Asia. In 2016, he sold the company to Alibaba at a valuation of nearly US$ 4 bn.

April Wang
Sales Director

April Wang China sales food FMCG and export.jpeg

April studied at Shanghai's prestigious Fudan University. Her passion is launching new food and beverage brands in China's retail space. 

Cindy Fan

Cindy Fan food startup marketing china digital retail .JPG

Cindy is our creative mind with 10+ years at leading advertising agencies like Saatchi & Saatchi. Her client portfolio includes Nivea, P&G, McDonald's and many others. 

Lana Khovracheva
Event manager

Lana event food marketing startups import and distribution.JPG

Lana came to Shanghai in 2015 to study Chinese and International Relations. She has worked for various food startups and knows the entire foodie scene.

Tom Su
E-commerce Manager

Tom Su China FMCG E-commerce import export food.JPG

Tom is our e-commerce expert with 7 years of experience in launching and operating online stores for western FMCG brands of all sizes.

Monica Fan
Sales Manager

Monica sales China innovative foods .JPG

Monica is a marketing major who worked for Publicis Groupe as a digital strategy supervisor before following her passion and joining the food industry.

Justin Jiang

Justin Jiang.jpeg

Justin is a designer who studied in London and Paris before returning home to China. He takes care of our design work and photography.

Rita Zhai
Logistics Manager

Rita food logistics experts and agency.jpg

In China, alcoholic beverages with over 11 percent ABV do not need to include an expiration date on the label. Didn't know that? Rita does. And ensures our imports arrive smoothly.  

Ivy Xu
Marketing executive

Ivy Xu China food marketing startup F&B.jpg

Ivy is an explorer at heart with a passion for innovative food brands with a purpose. Ivy runs our social media accounts.

Elyn Gao

Elyn Gao.JPG

Elyn finds the market trend in the haystack. She started her career at Control Risks and later worked for international media such as the Daily Telegraph.    

Ring Li

Ring Li food finance china import distrubutor startup.jpeg

Ring has worked for several food startups before she joined our team to take care of our accounting.


Summer Liu

Summer food startup investors China.JPG

Summer supports the team with all administrative tasks and makes sure our office runs like a Swiss watch. Before joining Feast, she worked in logistics.

Advisors & Friends


Wang Zhiwei
CEO Penguin Guide

_Wang Zhiwei Penguin.jpg

Zhiwei is the founder and CEO of  Penguin Guide, an e-commerce platform with a special focus on imported foods. Penguin is one of our strategic partners.