Nic is a food entrepreneur who started his China journey in 2005. His company ESB has years of experience bringing imported foods to China.
Janis came to China in 2002 as a foreign correspondent. He's a serial entrepreneur and started FEAST after selling his yacht charter business in 2017. Food is his other passion.
Rachel started her long career in FMCG and retail at industry giants such as Danone, P&G and Carrefour where she worked as a Purchasing Director.
Benedikt joined the ESB team in 2012. Prior to that, he spent years as a managing director at various startups and consulted companies as finance specialist.
Max is the founder and former CEO of Lazada, the leading e-com platform in SE Asia. In 2016, he sold the company to Alibaba at a valuation of nearly US$ 4 bn.
April studied at Shanghai's prestigious Fudan University. Her passion is launching new food and beverage brands in China's retail space.
Cindy is our creative mind with 10+ years at leading advertising agencies like Saatchi & Saatchi. Her client portfolio includes Nivea, P&G, McDonald's and many others.
Lana came to Shanghai in 2015 to study Chinese and International Relations. She has worked for various food startups and knows the entire foodie scene.
Tom is our e-commerce expert with 7 years of experience in launching and operating online stores for western FMCG brands of all sizes.
Monica is a marketing major who worked for Publicis Groupe as a digital strategy supervisor before following her passion and joining the food industry.
Justin is a designer who studied in London and Paris before returning home to China. He takes care of our design work and photography.
In China, alcoholic beverages with over 11 percent ABV do not need to include an expiration date on the label. Didn't know that? Rita does. And ensures our imports arrive smoothly.
Ivy is an explorer at heart with a passion for innovative food brands with a purpose. Ivy runs our social media accounts.
Elyn finds the market trend in the haystack. She started her career at Control Risks and later worked for international media such as the Daily Telegraph.
Ring has worked for several food startups before she joined our team to take care of our accounting.
Summer supports the team with all administrative tasks and makes sure our office runs like a Swiss watch. Before joining Feast, she worked in logistics.
Advisors & Friends
CEO Penguin Guide
Zhiwei is the founder and CEO of Penguin Guide, an e-commerce platform with a special focus on imported foods. Penguin is one of our strategic partners.