Our verticals
New consumer demands towards sustainable and/or regenerative consumption. Improve the health of the planet and its population by providing alternative proteins and nutrition
Plant-based proteins (meat, dairy, cheese)
Fermented proteins
Cultured proteins
Mushrooms and Algae
Supply Chain Innovation
Clean label
A shift towards a more mindful approach to drinking, with future thinking brands emerging to tap into this growing base
Low ABV / No Alcohol
Less packaging, less sugar
New consumer occasions
Cross Overs / Fusion
New Ingredients
Ingredients and technologies that enable physical and mental health benefits. Innovative food and drink formulations creating new foundation for healthy eating
Functional Foods/ Personalized Nutrition
Oral Beauty
Gut Health/ Probiotics
Mental health
Meal replacements
Animal/Pet Nutrition
1.Clear focus and in-depth expertise where global innovation strongly connects with Chinese GenZ/Millennial needs
2.Drive positive health and sustainability impact
Conscious consumer vertical
in-depth proven learnings
4 deep dives with consumers and Btb customers
Brand story localization
E-comm GTM, 20+ social campaigns
15+ offline events
After successful launch in China ALMO was acquired by big Chinese beverage firm Genki Forest
2 deep dives with consumers and Btb customers - 1 local Chinese and 1 US
China consumer positioning, GTM & social media strategy
Product innovation & renovation roadmap
2 deep dives with consumers and Btb customers
Brand story localization
Omni-channel / General trade & CBEC
Social campaigns & influencer engagement
2 deep dives with consumers and Btb customers
Chinese consumer positioning definition vs domestic and foreign brands
Capitalizing on major food trends shaping the future
said to reach > US$1.2tn by 2027
with functional food market @ 25% yoy growth
6% of the global Food market
Estimated to reach $290bn by 2035
people obese and 500mn have diabetes
Expected CAGR of 12% from 2020 to 2027
Over 200,000,000 new products are launched in China every year
Average Innovation cadence for F&B brands : every 6-8 weeks
