Our strengths

 

WHAT IS THE FEAST UNFAIR ADVANTAGE ?

 
 

  • Deep understanding of 3 relevant verticals with large TAM

  • Strong pipeline and early access to unique deals

  • Solid network of food VC and PE, accelerators, corporate, financial advisers

  • To deliver near-term certainty with long-term value creation

  • Combining key critical pre launch and launch phases: Explore – Seed - Scale

 

  • We are China food operators and entrepreneurs

  • Battle-hardened local team on the ground

  • Import & regulations, supply chain

  • Brand building & content creation, Omni-channel sales

  • Aligned communication: Feast as the “extended team” of our partner in China

  • Full transparency on pricing / Operating / consumer insights

 

Pre launch validation

FEAST’s ‘China market exploration’ offering is designed to achieve an inherent streamlining of all subsequent process steps.

De-risking your market-entry with INVIVO:
In our experience, a premeditated alignment of action is one of the crucial keys to success. That applies in particular to comprehensive tasks such as selling F&B products in China. The specialised know-how of the INVIVO branch plays a vital role in unlocking our partner brands’ maximum potential!

  • >10 InVivo executed in 2021

  • >5 deep dives consumer insight researches on plant-based

  • Importability & regulatory: 100% clerance success rates

  • Expertise on both general trade & cross-border e-commerce go-to-market


Conscious Brand Building

The groundwork provided by INVIVO allows our brand designers to conceive detailed visions for each brand and execute them meticulously. That way we build energetic, deep-routed brands.

  • Brand positioning strategy / adaptation to Chinese consumers

  • Weekly in-house brand content creation by 4 Feast staff members

  • KOL & KOC management: (including celebrity influencers) 500+

  • Directly operating WeChat, Weibo, Little Red Book and other social media brand accounts: 10+


Omni channel Go-to-Market

A well-coordinated race is a prerequisite for a strong finish. The same goes for the route-to-market. FEAST's integrated circuits are developed to prevent inconsistencies and achieve perfectly tuned distribution channels. We can adjust a brand story, re-focus marketing spend, and have immediately all changes put through on various sales accounts.

  • Advantage to cover both online and offline sales channels

  • End-to-end online store operations on 7 platforms (10+ stores), both private traffic channels (WeChat/YouZan) and public traffic (TMall/JD.com) -> advantage vs TPs / online distributors

  • Access to 80+ online & offline distributors : search, selection and stewardship